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Posts Tagged Blue Parachute

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021. #bluechute

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021.  #bluechute

In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation? Or something […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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Pantone’s 2020 Color of the Year Hits Home

In case you weren’t aware, each year Pantone chooses a color that will set the tone for the coming year and dominate print, interior design, and fashion. For the 2020 year, Pantone has decided to name its color of the year Classic Blue. This shade is reminiscent of the sky at dusk and “it’s a […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Uncategorized

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Apparel is a Wearable Business Card: Make it Look Good

When we think promo apparel, what comes to mind? Thick t-shirts? Flimsy drawstring bags? Baggy hoodies? Well, those don’t have to be what your business saddles itself with. There are so many more options when choosing apparel that present your business in a trendy and thoughtful light. Here are some options to think about: Flannel: […]

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Posted in: Promotional Products, Ways to Physically Brand your Company

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This is What Your Business Cards Need

While social media has become a major component of promoting one’s business, nothing can fully replace the impact of a physical business card. That impact might be even greater now that people aren’t expecting physical copies of anything anymore. But in a time of constant stimuli and new information passing through our brains nearly every minute […]

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Posted in: Ways to Physically Brand your Company

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10 Graphic Design Fails You Won’t Find at Blue Parachute

Graphic Design, in theory, is simple. Readable fonts, harmonious colors, short copy. But sometimes designers get it wrong and no one puts a stop to a bad design being printed. At Blue Parachute, we are constantly communicating with clients to make sure our work is approved, the corrections are made, and the right design makes […]

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Posted in: Uncategorized

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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Posted in: Uncategorized

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Choosing Digital Printing

In the continuously growing realm of promotional and print products, digital printing has made its mark as an imperative tool for just about every type of business. While our services range from traditional offset and digital printing to grand format banner and display printing, it’s not always clear which printing process makes the most sense. […]

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Posted in: Digital Printing in NJ

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The Effectiveness of Promotional Products

In an era when we are bombarded with on-screen marketing messages, It’s hardly surprising that more and more companies are turning to branded promotional items to put something tangible and even, dare I say, useful, into the actual hands of members of their target audience. According to a study conducted at Baylor University, promotional products […]

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Posted in: Promotional Products

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