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Posts Tagged design

Paper is Your Business’ Secret Weapon

Gather round fans of The Office, we’re talking paper. Since we’re a printing company, we figured it’s time we talk about paper and how many options your business actually has and why you should take advantage and get creative! Creativity doesn’t just stop at typography and design, it extends to the paper as well. We […]

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Posted in: Promotional Products, Uncategorized, Ways to Physically Brand your Company

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2019 Trend Highlight: One Line, Many Designs

So we’re approaching the halfway point in 2019 (how is the year moving so fast?) and we think it’s time to start reflecting on the design trends we’ve been seeing more and more this year. Today we’re talking about brands using varying designs on their product packaging within the same line. So if we’re talking […]

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Posted in: Promotional Products

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When On-Screen Clutter Isn’t Just Clutter

When we watch movies, the set exists to transport us into the world of the story and to help guide us through that story. We aren’t supposed to be consciously aware of all the various papers strewn about or the signs in the shops, but subconsciously, these props are signifying plot points to us and […]

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Why Graphic Design is More Than Just a Visual Art

When we’re kids, we’re told to “sound out” words as we’re learning to read them. Even now, the voice in your brain is speaking these words in your head. So it’s safe to say that we can “hear” typography and graphic design. In an article published for AIGA’s Eye On Design blog, author Emily Gosling […]

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This is What Your Business Cards Need

While social media has become a major component of promoting one’s business, nothing can fully replace the impact of a physical business card. That impact might be even greater now that people aren’t expecting physical copies of anything anymore. But in a time of constant stimuli and new information passing through our brains nearly every minute […]

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Posted in: Ways to Physically Brand your Company

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The Birds and Bees of ROYGBIV: Where Do Colors Come From?

We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]

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Typography: The Backbone of Good Design

When people think of typography, it’s easy to assume it’s just picking the right font. But there is so much more to it than that. Typography can make or break a piece of writing or your printed materials. Typography encompasses the overall style of the text and that style can either engage a reader or […]

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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