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Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021. #bluechute

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021.  #bluechute

In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation? Or something […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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Pantone’s 2020 Color of the Year Hits Home

In case you weren’t aware, each year Pantone chooses a color that will set the tone for the coming year and dominate print, interior design, and fashion. For the 2020 year, Pantone has decided to name its color of the year Classic Blue. This shade is reminiscent of the sky at dusk and “it’s a […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Uncategorized

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Beautiful Design is Having a Moment. Will it Last?

Historically, graphic design exists to serve a singular purpose: to convey information clearly. Designers are taught to utilize grids in their design spaces, pay attention to numbers and ratios, and keep text readable above all else (even aesthetics). But it seems that recently, designers are challenging old standards in order to create new styles and […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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Netflix’s Queue Proves Value in Print

We’ve spent a few articles talking about the prevalence of print in an increasingly digital world. But we think this story shows just how much print is valued in creating a community and building a brand. We all know what Netflix is. It’s the mega-streaming platform that started it all. Netflix played a major role […]

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The Industry Millennials are Actually Saving

There’s this ongoing internet joke among Millennials about how many industries they’re able to kill simply by investing their money in different things than the generations before them. Some examples of industries that Millennials have mercilessly destroyed are: paper napkins, diamond jewelry, real estate, and chain restaurants. The list goes on and on, but those […]

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The Easiest Way to Revamp Your Brand

You know what’s an incredible way to add dimension and a modern touch to your business’ branding? Incorporating a color gradient. A color gradient is a gradual transition from one color to another. This was a popular trend for a few decades but in the ’00s, design became flatter in color until 2018, when big […]

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Posted in: Uncategorized, Ways to Physically Brand your Company

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Paper is Your Business’ Secret Weapon

Gather round fans of The Office, we’re talking paper. Since we’re a printing company, we figured it’s time we talk about paper and how many options your business actually has and why you should take advantage and get creative! Creativity doesn’t just stop at typography and design, it extends to the paper as well. We […]

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Posted in: Promotional Products, Uncategorized, Ways to Physically Brand your Company

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2019 Trend Highlight: One Line, Many Designs

So we’re approaching the halfway point in 2019 (how is the year moving so fast?) and we think it’s time to start reflecting on the design trends we’ve been seeing more and more this year. Today we’re talking about brands using varying designs on their product packaging within the same line. So if we’re talking […]

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When On-Screen Clutter Isn’t Just Clutter

When we watch movies, the set exists to transport us into the world of the story and to help guide us through that story. We aren’t supposed to be consciously aware of all the various papers strewn about or the signs in the shops, but subconsciously, these props are signifying plot points to us and […]

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How Variable Fonts Have Changed the Design Game

Until 2016, font packages didn’t have the customizability that many have now. If you wanted to have varying font styles, you needed to download multiple variations of the font. But in 2016, developers created variable fonts. This meant font styles came all in one package. And it was kind of a game changer. Variable fonts […]

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