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Posts Tagged color

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021. #bluechute

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021.  #bluechute

In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation? Or something […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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The Easiest Way to Revamp Your Brand

You know what’s an incredible way to add dimension and a modern touch to your business’ branding? Incorporating a color gradient. A color gradient is a gradual transition from one color to another. This was a popular trend for a few decades but in the ’00s, design became flatter in color until 2018, when big […]

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Posted in: Uncategorized, Ways to Physically Brand your Company

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The Birds and Bees of ROYGBIV: Where Do Colors Come From?

We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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