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Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021. #bluechute

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021.  #bluechute

In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation? Or something […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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10 Graphic Design Fails You Won’t Find at Blue Parachute

Graphic Design, in theory, is simple. Readable fonts, harmonious colors, short copy. But sometimes designers get it wrong and no one puts a stop to a bad design being printed. At Blue Parachute, we are constantly communicating with clients to make sure our work is approved, the corrections are made, and the right design makes […]

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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