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Posts Tagged branding

Paper is Your Business’ Secret Weapon

Gather round fans of The Office, we’re talking paper. Since we’re a printing company, we figured it’s time we talk about paper and how many options your business actually has and why you should take advantage and get creative! Creativity doesn’t just stop at typography and design, it extends to the paper as well. We […]

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Posted in: Promotional Products, Uncategorized, Ways to Physically Brand your Company

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2019 Trend Highlight: One Line, Many Designs

So we’re approaching the halfway point in 2019 (how is the year moving so fast?) and we think it’s time to start reflecting on the design trends we’ve been seeing more and more this year. Today we’re talking about brands using varying designs on their product packaging within the same line. So if we’re talking […]

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Apparel is a Wearable Business Card: Make it Look Good

When we think promo apparel, what comes to mind? Thick t-shirts? Flimsy drawstring bags? Baggy hoodies? Well, those don’t have to be what your business saddles itself with. There are so many more options when choosing apparel that present your business in a trendy and thoughtful light. Here are some options to think about: Flannel: […]

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Posted in: Promotional Products, Ways to Physically Brand your Company

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This is What Your Business Cards Need

While social media has become a major component of promoting one’s business, nothing can fully replace the impact of a physical business card. That impact might be even greater now that people aren’t expecting physical copies of anything anymore. But in a time of constant stimuli and new information passing through our brains nearly every minute […]

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Posted in: Ways to Physically Brand your Company

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The Birds and Bees of ROYGBIV: Where Do Colors Come From?

We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]

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10 Graphic Design Fails You Won’t Find at Blue Parachute

Graphic Design, in theory, is simple. Readable fonts, harmonious colors, short copy. But sometimes designers get it wrong and no one puts a stop to a bad design being printed. At Blue Parachute, we are constantly communicating with clients to make sure our work is approved, the corrections are made, and the right design makes […]

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