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Posts Tagged graphic designer

Beautiful Design is Having a Moment. Will it Last?

Historically, graphic design exists to serve a singular purpose: to convey information clearly. Designers are taught to utilize grids in their design spaces, pay attention to numbers and ratios, and keep text readable above all else (even aesthetics). But it seems that recently, designers are challenging old standards in order to create new styles and […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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Netflix’s Queue Proves Value in Print

We’ve spent a few articles talking about the prevalence of print in an increasingly digital world. But we think this story shows just how much print is valued in creating a community and building a brand. We all know what Netflix is. It’s the mega-streaming platform that started it all. Netflix played a major role […]

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The “Ugly” New Design Trend You’re Going to See A Lot More

If you’ve scrolled through social media over the past year, you might have noticed some graphic design styles that are jarring, simultaneously 90s retro and futuristic, and kind of ugly? But that’s not due to amateur designers; you can attribute that to a new movement in graphic design. What people are referring to as “ugly […]

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Tips for Decorating Your Fabrics

When designing apparel for your business, it’s important to take into account how your logo or any copy will be applied to the material. Some methods only work well for certain fabrics and some don’t work at all. This post is going to offer a quick cheat sheet so you can more easily design your […]

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Posted in: Promotional Products, Ways to Physically Brand your Company

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Apparel is a Wearable Business Card: Make it Look Good

When we think promo apparel, what comes to mind? Thick t-shirts? Flimsy drawstring bags? Baggy hoodies? Well, those don’t have to be what your business saddles itself with. There are so many more options when choosing apparel that present your business in a trendy and thoughtful light. Here are some options to think about: Flannel: […]

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Posted in: Promotional Products, Ways to Physically Brand your Company

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This is What Your Business Cards Need

While social media has become a major component of promoting one’s business, nothing can fully replace the impact of a physical business card. That impact might be even greater now that people aren’t expecting physical copies of anything anymore. But in a time of constant stimuli and new information passing through our brains nearly every minute […]

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Posted in: Ways to Physically Brand your Company

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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