In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”
Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation?
Or something more shadowy?
For a literary take on these two choices, check out Claire Lampen’s piece in The Cut:
She had me at Charlotte Perkins Gilman.
@Claire_lampen #pantone #illuminating #ultimategray #theyellowwallpaper