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Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021. #bluechute

Here’s to Yellow and Gray … Pantone’s Colors of the Year for 2021.  #bluechute

In a rare double-color move, Pantone’s goal for 2021 was “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.” Does Illuminating evoke happiness in the form of cheery sunshine? Does Ultimate Gray — being the literal color of concrete — call to mind a firm foundation? Or something […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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Beautiful Design is Having a Moment. Will it Last?

Historically, graphic design exists to serve a singular purpose: to convey information clearly. Designers are taught to utilize grids in their design spaces, pay attention to numbers and ratios, and keep text readable above all else (even aesthetics). But it seems that recently, designers are challenging old standards in order to create new styles and […]

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Posted in: Digital Printing, Digital Printing in NJ, Promotional Products, Ways to Physically Brand your Company

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Paper is Your Business’ Secret Weapon

Gather round fans of The Office, we’re talking paper. Since we’re a printing company, we figured it’s time we talk about paper and how many options your business actually has and why you should take advantage and get creative! Creativity doesn’t just stop at typography and design, it extends to the paper as well. We […]

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Posted in: Promotional Products, Uncategorized, Ways to Physically Brand your Company

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Tips for Decorating Your Fabrics

When designing apparel for your business, it’s important to take into account how your logo or any copy will be applied to the material. Some methods only work well for certain fabrics and some don’t work at all. This post is going to offer a quick cheat sheet so you can more easily design your […]

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Posted in: Promotional Products, Ways to Physically Brand your Company

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Apparel is a Wearable Business Card: Make it Look Good

When we think promo apparel, what comes to mind? Thick t-shirts? Flimsy drawstring bags? Baggy hoodies? Well, those don’t have to be what your business saddles itself with. There are so many more options when choosing apparel that present your business in a trendy and thoughtful light. Here are some options to think about: Flannel: […]

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Posted in: Promotional Products, Ways to Physically Brand your Company

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The Birds and Bees of ROYGBIV: Where Do Colors Come From?

We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]

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10 Graphic Design Fails You Won’t Find at Blue Parachute

Graphic Design, in theory, is simple. Readable fonts, harmonious colors, short copy. But sometimes designers get it wrong and no one puts a stop to a bad design being printed. At Blue Parachute, we are constantly communicating with clients to make sure our work is approved, the corrections are made, and the right design makes […]

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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