Paper is Your Business’ Secret Weapon
Gather round fans of The Office, we’re talking paper.
Since we’re a printing company, we figured it’s time we talk about paper and how many options your business actually has and why you should take advantage and get creative! Creativity doesn’t just stop at typography and design, it extends to the paper as well. We touched on this in a previous post about how to make your business cards stand out. But this mindset applies to any promotional materials your business wants to print.
But how?
Your business’ choice of paper is an extension of its branding. You need a paper that matches what your printed material is trying to say about what you’re selling and about your business, as a whole.
Is your vibe…
Rustic?
Modern?
Luxury?
Vintage?
Tough/Strong?
Your choice of the type of paper you print for your customers is going to translate who you are and create a fully tactile experience. Your business should be creating the most engaging materials possible in order to attract new customers. The type should be eye-catching and easy to read, the art should be evocative of your brand message, and your paper/printed materials should also be reflective of what your business values and what you’re trying to say. If you want your business to stand out, your printed materials need to feel different than another brand’s.
If your business has a natural and holistic brand message, try a natural, textured paper. If your business is artsy and modern, try a matte finish. There are so many options for your business and if you want to make that extra impact and stand out, trying different types of paper finishes and weights can give your printed materials so much personality.
If you are ready to take your business’ paper materials to the next level, reach out to us and we’ll be happy to help you bring your ideas to life!