Posts Tagged graphic design
For a few years, it seems like every new brand has the same logo, the same design, the same message: We’re hip, we’re young, we’re straightforward with zero frills. At first, it was cool to see a few brands stand out in their efforts to stay minimal and modern. It evoked this desire to pare […]
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Leave a Comment (0) →When we’re kids, we’re told to “sound out” words as we’re learning to read them. Even now, the voice in your brain is speaking these words in your head. So it’s safe to say that we can “hear” typography and graphic design. In an article published for AIGA’s Eye On Design blog, author Emily Gosling […]
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Leave a Comment (0) →When designing apparel for your business, it’s important to take into account how your logo or any copy will be applied to the material. Some methods only work well for certain fabrics and some don’t work at all. This post is going to offer a quick cheat sheet so you can more easily design your […]
Continue Reading →When we think promo apparel, what comes to mind? Thick t-shirts? Flimsy drawstring bags? Baggy hoodies? Well, those don’t have to be what your business saddles itself with. There are so many more options when choosing apparel that present your business in a trendy and thoughtful light. Here are some options to think about: Flannel: […]
Continue Reading →While social media has become a major component of promoting one’s business, nothing can fully replace the impact of a physical business card. That impact might be even greater now that people aren’t expecting physical copies of anything anymore. But in a time of constant stimuli and new information passing through our brains nearly every minute […]
Continue Reading →We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]
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Leave a Comment (0) →When people think of typography, it’s easy to assume it’s just picking the right font. But there is so much more to it than that. Typography can make or break a piece of writing or your printed materials. Typography encompasses the overall style of the text and that style can either engage a reader or […]
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Leave a Comment (0) →Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]
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Leave a Comment (0) →The Pantone Color of the Year for 2018 is Ultraviolet. With the year’s end in sight, let’s reflect on this choice and how it was chosen to represent 2018. This is a pretty bold choice after the pastels, Rose Quartz and Serenity, took over the design landscape in 2016. And definitely not as calming as […]
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