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Choosing Digital Printing

In the continuously growing realm of promotional and print products, digital printing has made its mark as an imperative tool for just about every type of business. While our services range from traditional offset and digital printing to grand format banner and display printing, it’s not always clear which printing process makes the most sense. Here are some things to consider when making the choice between digital and traditional offset printing:
Choosing Digital Printing for your Business | Blue Parachute
Direct Mail – Digital printing is the most practical option when it comes to personalized printed promotional pieces. A letter that begins with “Dear Ms. Smith” is much more personal and more effective than generic mailings. Choosing to get these products digitally printed will also maximize the return on your investment.

Small Print Runs – Digital printing is more cost-effective than offset at lower quantities. Depending on the size of the piece, the per unit price for digital versus offset are usually much lower, up to about 1,000 pieces.

Standard vs. Specialty – If your short-run piece can be printed on standard size and weight paper, then digital printing is a more effective route to take. However, if your publications need specialty paper or special ink techniques, offset printing will be necessary, and our services allow this to be achieved.

Grand Format – If you are looking to produce a banner or poster larger than 39”, then Grand Format digital printing is your best choice. We have many different substrates and can print up to 80” wide and as long as the roll of material will allow. We are not limited to paper, either. We have many varieties of plastic, fabric and vinyl on rolls.

Frequent Re-Prints – If your publications will require frequent re-runs of changes, you may wish to avoid ordering mass quantities. Choosing to get these items digitally printed allows for the re-run of the product with updated information at a lower cost to your company.

Quick Turnaround – If your business can supply output-ready PDF files, digital prints can be created without any additional processing or plates. Also, because the publications come off the printer dry, there is no wait time to cut, fold or bind – a very efficient process!

Our fast, friendly and knowledgeable staff will gladly assist you with any questions regarding what type of printing method is appropriate for your business and its needs!

Posted in: Digital Printing in NJ

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The Effectiveness of Promotional Products

In an era when we are bombarded with on-screen marketing messages, It’s hardly surprising that more and more companies are turning to branded promotional items to put something tangible and even, dare I say, useful, into the actual hands of members of their target audience. According to a study conducted at Baylor University, promotional products increased response rates by up to 75 percent. Additionally, customers who receive a promotional product are 14 percent more likely to give the business a sale as opposed to those who received nothing.The Effectiveness of Promotional Products - Blue Parachute

A recent survey from Advertisers magazine found that women have an average of 4 logoed coffee mugs in their cabinets and men an average of eight branded baseball caps. Logo tote bags have a user life of about 4 years so they hang around a while and carry your message wherever they go.

If you check your own desk, you will undoubtedly find an assortment of items emblazoned with the logos of various companies. On my own desk are the following items: mug, letter opener, ruler, pens and three different logo calendars. Clearly, companies that invest in promotional items know the power of keeping their names in front of you, right where you are likely to look for it. MUCH more bang for your marketing buck than a fleeting onscreen view.

Utilizing promotional products in addition to other forms of advertising is a far more effective marketing strategy than just using one form of print or online media. For example, your business can purchase flashlight key chains, printed with your company’s logo and contact information, to hand out to potential customers or at networking events. Not only does this assist the individual with their needs but will increase their recognition of your brand, give them a reason to inquire about your business and hopefully make them a long-term client.

When shopping for products to promote your business, it is important to choose something that will be useful to your consumers and relates to your message. For example, doctors’ offices can distribute hand sanitizers, custom stress balls, cold packs. Gym attendees appreciate items to make their workouts more enjoyable and convenient: water bottles, a pocketed armband to hold keys and gym pass, iPod accessories. The more useful the product, the greater the response rate you will receive. It is best to do your research on your target audience and design your marketing plan around that. Then, trust your ideas with Blue Parachute.

Posted in: Promotional Products

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Physically Branding Yourself as a Company

When it comes to creating a successful company, certain physical elements such as signage and other graphic displays are more significant than many business owners realize. While your company may offer the greatest services and products in the world, if you are unable to capture the attention of potential clients and pull them in to find out more, it does not matter what you’re offering.

Professional branding promotes trust – Appearances have a strong way of sending a message to potential clients. Think about it again from a consumer’s position: if you were on the road searching for a good place to stop for a bite to eat, you can see a clear picture in your head of the type of establishment you would automatically reject just by the way it looked. You want to choose a place that you can trust to give you the type of service you expect for your money. The same can be said for any type of business.Physically Branding Yourself as a Company - Blue Parachute

Branding yourself is one of the most effective ways to grow your clientele We understand that being a business owner can be costly; business owners sometimes have to find creative ways to save money, including cutting corners on the non-essentials, but marketing and branding are two elements where corners should never be cut. The primary purpose of any business is to create customers, and marketing and branding are the best ways to draw those potential customers in. Therefore, as any successful owner will tell you, dollars for marketing and branding should be included in the budget for any business venture.

Perhaps you are still convinced that creating your company’s image is something you can take care of yourself. After all, your creativity and confidence in your vision are what inspired you to start your business in the first place. But consider that these types of projects can be time-consuming and require a specialized skill set. Your time is valuable and it’s best spent on the things you know you do well.

You’ve already researched your own industry, why spend additional hours, days and months learning all about another when you can hire a professional design company? We can present you with well-thought-out and cohesive branding solutions; from an eye-catching logo to store signage and displays, to business cards, gift bags and promotional items, we can help you every step of the way. As a bonus, a graphics professional with years of experience and knowledge can offer you many cost-saving alternatives. And when all is said and done, there is nothing more expensive than a do-over!

By placing professional marketing and branding at the top of your priority list, you are opening your business up to a whole different level of success when it comes to attracting and maintaining customers over time. You may not have the knowledge or time to research physical solutions that will work for your company, but we do. Make it a point to become a well-dressed business and get serious about your company’s signage and display needs. Blue Parachute can help.

Posted in: Ways to Physically Brand your Company

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