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Typography: The Backbone of Good Design

When people think of typography, it’s easy to assume it’s just picking the right font. But there is so much more to it than that. Typography can make or break a piece of writing or your printed materials. Typography encompasses the overall style of the text and that style can either engage a reader or […]

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A Crash Course on Color Theory and Why it Matters

Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]

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Choosing Digital Printing

In the continuously growing realm of promotional and print products, digital printing has made its mark as an imperative tool for just about every type of business. While our services range from traditional offset and digital printing to grand format banner and display printing, it’s not always clear which printing process makes the most sense. […]

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Posted in: Digital Printing in NJ

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The Effectiveness of Promotional Products

In an era when we are bombarded with on-screen marketing messages, It’s hardly surprising that more and more companies are turning to branded promotional items to put something tangible and even, dare I say, useful, into the actual hands of members of their target audience. According to a study conducted at Baylor University, promotional products […]

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Posted in: Promotional Products

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Physically Branding Yourself as a Company

When it comes to creating a successful company, certain physical elements such as signage and other graphic displays are more significant than many business owners realize. While your company may offer the greatest services and products in the world, if you are unable to capture the attention of potential clients and pull them in to […]

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Posted in: Ways to Physically Brand your Company

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