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When we’re kids, we’re told to “sound out” words as we’re learning to read them. Even now, the voice in your brain is speaking these words in your head. So it’s safe to say that we can “hear” typography and graphic design. In an article published for AIGA’s Eye On Design blog, author Emily Gosling […]
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Leave a Comment (0) →For the general public, Instagram is a platform to document our lives through photos. But for others, it’s an invaluable tool to showcase creative work. There are all kinds of artists using Instagram as a portfolio to gain paid work and to connect with other artists. Instagram is the perfect intersection of entrepreneurship and artistic […]
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Leave a Comment (0) →We’re all familiar with the colors of the rainbow: Red, orange, yellow, green, blue, indigo, and violet. But what about colors we’ve never seen? When it comes to creating new colors, we don’t “discover” them, and creating entirely new colors is rare. What we get, instead, are tweaks on colors that already exist. Those tweaks […]
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Leave a Comment (0) →Graphic Design, in theory, is simple. Readable fonts, harmonious colors, short copy. But sometimes designers get it wrong and no one puts a stop to a bad design being printed. At Blue Parachute, we are constantly communicating with clients to make sure our work is approved, the corrections are made, and the right design makes […]
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Leave a Comment (0) →When people think of typography, it’s easy to assume it’s just picking the right font. But there is so much more to it than that. Typography can make or break a piece of writing or your printed materials. Typography encompasses the overall style of the text and that style can either engage a reader or […]
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Leave a Comment (0) →Since so much of the business at Blue Parachute relies on creating designs for our clients, knowing color theory is a must. There is a science to how colors should be paired with each other and how people emotionally connect to color. We want the designs we create for our clients to be impactful for […]
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Leave a Comment (0) →The Pantone Color of the Year for 2018 is Ultraviolet. With the year’s end in sight, let’s reflect on this choice and how it was chosen to represent 2018. This is a pretty bold choice after the pastels, Rose Quartz and Serenity, took over the design landscape in 2016. And definitely not as calming as […]
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Leave a Comment (0) →Welcome to our new blog! Please check back for updates! Coming soon!
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